Northeastern Pennsylvania -
How Penn’s Northeast is Driving Business Growth in Northeastern Pennsylvania
On the latest episode of the Pocono Mountain Economic Development Hour on 93.5 SBG, John Augustine III, President/CEO of Penn’s Northeast, joined the show host and Pocono Mountains Economic Development Corporation’s Executive Director, Chuck Leonard and Vice President, Michelle Bisbing to discuss the role of regional marketing in attracting businesses and investments to Northeastern Pennsylvania. The conversation highlighted the importance of collaboration between counties, economic development organizations, and private-sector partners to position the region as a prime location for business expansion. Listen to the full episode at the link below!
Why Regional Marketing Matters
One of the key takeaways from the discussion was how regional branding can create a stronger economic identity than individual communities marketing themselves separately. Rather than competing for businesses, counties in Northeast Pennsylvania are working together through organizations like Penn’s Northeast, which serves as a unified marketing arm for the region.
Augustine emphasized that businesses looking to expand or relocate often don’t see county borders—they’re looking for available sites, workforce potential, infrastructure, and incentives. A regional approach allows economic development leaders to showcase a larger, more diverse set of assets that can attract manufacturers, logistics firms, tech companies, and more.
Success Stories in Economic Development
During the podcast, Augustine shared real-world examples of companies that chose to invest in Northeast Pennsylvania thanks to strategic marketing and regional collaboration. One case involved a logistics company considering multiple states for expansion. Through digital marketing campaigns, site selection assistance, and targeted outreach, Penn’s Northeast successfully positioned the region as the best option, ultimately securing the company’s investment.
Another example highlighted the success of social media and digital advertising in reaching key decision-makers. A well-placed online ad led a major business to explore sites in Northeast Pennsylvania - an opportunity that may not have happened otherwise. These success stories reinforce how proactive marketing and collaboration drive economic growth.
The Role of Site Selection and Workforce Development
Beyond marketing, Augustine discussed the critical role of workforce availability and site readiness in attracting new businesses. Companies want to know that a location has the skilled workers they need and that properties are development-ready. Penn’s Northeast works closely with local workforce development boards, educational institutions, and real estate partners to ensure businesses have the information they need to make informed decisions.
Workforce development initiatives, such as training programs and partnerships with colleges, help ensure that the region remains competitive. By aligning marketing efforts with workforce strategies, Northeastern Pennsylvania can present a comprehensive package to potential investors.
Looking Ahead: The Future of Economic Development in NEPA
As the economy continues to evolve, the importance of regional economic development marketing will only grow. Augustine emphasized that collaboration between economic development groups, government agencies, and private businesses will be key in sustaining Northeast Pennsylvania’s momentum.
For businesses and stakeholders looking to get involved, Penn’s Northeast and local economic development agencies provide resources, site selection assistance, and networking opportunities to support growth.
To stay informed on the latest economic development and regional marketing, tune in to future episodes of the Pocono Mountain Economic Development Hour at pmedc.com/podcast/ and visit Penn’s Northeast at pennsnortheast.com.
