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[Guest Blog] The 5 wrong questions to ask about social media marketing

08.06.2014

They always say there's no such thing as a dumb question.....

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"Isn’t social media dying out?"

Hah that’s cute. Just because Facebook is adding obstacles to getting your brand’s message to followers and paying for ads is becoming more and more common doesn’t mean social media isn’t a viable way to get your message to your targets. It’s just the opposite actually. Social media is becoming more of a niche market. Suddenly, instead of every brand needing a Facebook, Twitter, Pinterest and Linkedin page, you’re able to assess what goals you’re looking to achieve with social media, and then create  accounts based on those goals. Targeting has become more precise and creates ROI margins unlike anything ever seen before, making digital marketing as a whole extremely effective.

 

"Isn't it pointless for my brand to use any of that stuff? We don't have… "

Stop right there. I’m going to take a play out of Italian grandmother’s book here-

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"Dig the knife a little deeper why don’t you?! YOU’RE RUINING MY LIFE- I HAVE NO REASON TO LIVE ANY MORE!"

Sounds a little dramatic, but hey- it got my point across. Like it or not, marketing and promoting has changed drastically.  1 in 4 people in the entire world use social media. That means, even if you don’t think it, the odds are in your favor. You’re going to reach your audience through social media, you just have to learn how to do it the right way.  Being active and engaging on the right social media channels is far from pointless, it’s necessary. 

 

 

"Who has time for social media?!"

That’s the same cop out people use about not getting their workouts in, or cooking something other than Ramen noodles for dinner. And trust me, that excuse doesn't make it okay.  No matter how busy your day is you can make time for something important to you. And in all honesty, if you create great content, you’ve also created about 75% of your social media strategy. Don’t believe me? Download this posting schedule template to help you create a schedule you can keep to. I know it sounds like I’m asking a lot, and your schedule is already crazy full, but digital marketing is here to stay, and it’s better to get a system before you’re left in the dust. Busy is just an excuse. You have just as many hours in the day as Beyonce, and I’m just going to leave it at that.

 

"I don’t “get” social media-can’t I just have an intern or someone younger do it?"

If you’re lucky enough to have someone on your team you trust enough to give control of your digital brand, something that you really can never erase- then by all means pass the responsibilities. But if you’re passing it off to someone who’s uneducated about your brand, who’s only credentials is that they have a personal Instagram page that gets 21 likes on every post- you’re playing with fire. Your brand pages need to connect with your audience, you can’t do this without some passion for your brand- and the passion comes from those invested in your organization. Plus personal accounts are just as important, if not more important to branding. Yup, we’re no longer people living life- we’re brands. Don’t you want to be in control of your own brand?

 

If Betty White can run a Twitter account, you can too!

 

 

"So you’re saying if I post a blog to Facebook and do a few retweets a week my organization will grow? I’ll be one of the biggest, best brands out there? I’ll make loads of money and everything will be perfect?"

No. Not even close. Sorry Charlie. Marketing is a puzzle you can only complete if you make something out of all the pieces. Social Media is one of those pieces, but far from the only one. You need a fully flushed out plan that balances social media, web design, public relations, advertising and marketing to really make your brand take off.

 

 

 

 

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